Marketing automation software, combined with a survey tool, can make excellent survey emails incredibly easy to produce. According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. “Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. Not only can you segment your audience and test some tweaked email subject lines, but you can also then use the resulting analytics to filter your mailing list through dynamic segmentation based on customer behavior. This isn’t carte blanche to completely dupe your subscribers. It’s simple: they don’t see what is in for them, they are time-consuming, and it doesn’t help that most survey designs seem i… That`s mean, you have only 4 seconds to engage your reader. Ask a question in the survey email subject line. You already know that subject lines can make or break any email campaign you send out. 38% of customers, however, consider themselves loyal to brands they love. According to research from Campaign Monitor, over 53% of emails were opened on mobile devices in 2015 and that number has only increased since. Personalize it by incorporating the prospect’s first name (via mail merge), and if possible incorporate a sense of value by utilizing a company name while asking for their input. Most users will only open a survey email if they liked the subject line. You can, however, entirely avoid even mentioning the survey in your subject line. There’s nothing like raw and honest feedback from your subscribers and customers. Getting people to take time out of their busy schedules is almost as difficult as asking them to say what they love about their jobs. Piperlime sets a great example in their survey invitation email by conveying a sense of exclusivity with the opening line “You are among a selected group of customers”. It starts with the Survey Invitation Email subject line. 5 Survey Email Subject Line Strategies to Boost Response Rates. For example: “We require your careful reasoned evaluation,” appeals to intellect but creates a sense of inclusiveness and importance. This shows a very discouraging disconnect between marketers and the people they want to reach. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. They’ll think about responding. The good news is that, aside from the survey element, the main aspects of good marketing emails still apply. Use the tips and examples below to send out emails that actually get opened. They’re forgettable. Without a compelling subject line, your survey may never get opened. It’s not a pair of jeans or a scrunchy that you may realize you’d love to buy once you open the email. This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. Review our cookie information to learn more. The key is to spike the reader’s curiosity and make them open your survey email. It should also drive them to take action. Some examples of catchy subject lines for survey emails we’ve seen recently include: As you’ve probably noticed, these are all pretty simple email subject lines. Survey email subject lines need to be short so they fit into app notifications. If you make promises in your survey email subject lines, make sure you follow through with it in the copy. Campaign Monitor can help with customizable templates. General email subject line guidelinesstill apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. But before you get that far, you need to actually get them to open the email. We’re talking about a survey here. Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. Don’t forget to seal the deal with a great survey invitation email subject line. That means that the expertise and best practices you have built up during your career to date can be put to very good use here. We could write an entire blog post on survey email copy but you need to actually get subscribers to open the email first. So in your subject lines, speak to them like a person. You will no doubt have received many survey invitation emails with subject lines like these: Rate your experience; Tell us what you think; Your opinion matters; Share your thoughts with us; It is always worth considering how you can make your survey invitation email stand out from the crowd, either using different phraseology or specifics. Be honest – what do you think of your new [product]? Expressing urgency can be as simple as using the word “now” in your subject lines. Survey email subject lines are rough because, by nature, surveys aren’t the most interesting pieces of content. You’ve heard us talk about the importance of personalization, and it’s extremely important to use it when you can in subject lines. The two most important components of your email content are your subject line and your CTA. That’s not good if you want to collect honest data about a wide range of customers—both happy and unhappy. That’s probably because most of those subject lines don’t trigger any type of emotion. Write every subject line to entice the subscriber to open the email … Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. As with other forms of digital communication, survey email subject lines play a key role in determining open rates. Time automated surveys about products to go out after the subscriber has had a chance to experience the item. Why is this happening, and what can we do to bridge that gap? Personalize the subject line When it comes to subject lines for survey emails, personalization is a must. Boring and dull survey subject lines like ‘quick customer feedback survey’ looks dry and robotic. Remember to use this data when writing your survey subject lines. The difference is they would gladly pick the later over the former more often than not. Likewise, you should also create engaging copy inside the email. Maybe you'll believe another Sarah: If you're like 99% of most Americans, … The exact content of your survey subject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. If the recipient can’t tell that it’s a survey invitation email with just a glance, there’s a chance they’ll … Get creative. Are you having trouble coming up with an answer? Why do people hate surveys so much? GetResponse — We’d love your help! For longer surveys, offer a bigger incentive—like 50% off a one-time purchase. Amazon does a great job of engaging their customers when asking for feedback. However, try to come up with a short, descriptive line … Can you help?”. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience. Most of all, your subject line should be brief, straightforward and friendly. Don't believe me? People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important. Unfortunately, if you’re sending out survey emails with lackluster subject lines, your data probably isn’t accurate. You should seek the advice of professionals prior to acting upon any information contained in the Content. Because of these challenges, it is an essential step in the survey research process to carefully plan an email invitation subject line that gets your respondents’ attention to open and complete your survey. 3. Even when you’re really good at it, survey subject lines can be tricky to get right! Even quick product reviews on your website could warrant a smooth 10% or 15% off. In this piece, we’ll go over nine key tips and examples for creating solid subject lines for survey emails that will actually get your emails opened. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. But they won’t actually respond. So when an email like this by Frieze lands in my inbox it’s impossible not to be included among the best email subject lines of this post. Unless you get those emails opened, you won’t get many responses, so we’re about to share some of the best survey subject lines we’ve come across. Hi [recipient name], how does your new [product] fit? If you put something generic like “Customer Survey”, you are doomed. Specifically asking your customers to take a survey in the subject line is a great and clear CTA right off the bat. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. People often see them as a waste of time. Adding a question to your subject line is a great way to engage recipients. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Unfortunately, all too often, the subject line is not well devised. This implies you must have a good subject line, meaningful enough to give them an idea of what to expect in the email. Usually, people read 700 words per minute, classically, a subject line`s length is about 50 characters. According to data, personalizing the subject line can make people 22.2% more likely to open the emails. For example, you may currently be cons… While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review. The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. If you’ve been using the powers of email marketing for a while already, you will no doubt have used tools like segmentation and A/B testing to find out what works for your audience. Think of the subject line as the first introduction for the survey; it has the ability to draw your respondent’s attention. “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company. Generally, when it comes to survey email subject lines, short and sweet is best and, as always, personalization is invaluable. Try these email reminder subject lines during your next event marketing campaign to drive engagement…, Tips and inspiration to help you craft stellar retail subject lines for your emails, We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will…. What You Should Write in the Subject Line for Event Invitation Statistically proved, 33% of recipients decide whether or not to open an email based on subject line alone. Most recipients are trained to see “$” or “prize” and interpret those types of emails as spam. You’re probably familiar with email subject lines that say something like, “Customer satisfaction survey,” “Let us know what you think,” or “Feedback about your recent purchase.”. Time is almost up to earn 50% off. However, you should still word your subject lines in an intriguing way. 1) Deliver an engaging email subject line If you plan to invite your respondents via email, make sure your subject line catches their attention – without being overly splashy or cheesy! Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. To guide … 4. Your email marketing mailing list offers you direct access to people who can give you first-hand accounts of just how good your customer experience and customer service really are, as well as specific feedback on the products and services they’ve purchased from you. There are no general rules here. Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. Another study showed that personalized subject lines can offer a 37% increase in open rates, and a 41% boost in survey response rates. A good idea would be to add a tentative date for the meeting in the subject line. Subject lines for your first invitation to an event When it comes to your first invite to an event, you need to create urgency in your subject line to get the open. Fill out the quick survey and help us make GR better. We want to hear you (and give you 50% off)! A well thought out and well-composed survey can be a valuable way to gather customer feedback. Here we are discussing some … The only way to increase click rate, open rate and response is the email subject line. Even if you go the route of “Well, how did we do?” you’re still engaging with the subscriber instead of simply reacting to their purchase. Show your recipients the importance of the survey by leading with a subject line that makes it hard not to open the email. Uber does a great job of personalizing their automated feedback emails with a friendly tone and specific information about the purchase. Remember that the details should be displayed in the body of the email, the subject line is just that, the subject of the email. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. Instead, use personalization or some kind of incentive along with the word survey to boost your subject line’s potential. Next, you have to make the subject of the email clearly define the email’s purpose. Did we do well? You can also let subscribers know that the coupon for taking the survey will expire at a certain time. An example by Piperlime. How to write strong survey email subject lines that get opened. But how many of those do you actually open? How short? But, opening an email is just half the battle won. A question forms the beginning of a conversation with a real human being—it’s not simply a robotic response. Give a sense of exclusivity. Can we talk?” 6. Example: “Hi [name]. A test by Marketing Sherpa made it clear – clarity-based email subject lines work better. You can also take it a step further by sending personalized automated emails. “Take our survey today” probably won’t deliver the results you want. Clarity. Well, like we mentioned in the intro, who are the people responding to your surveys? You should also keep it short so that your subject line copy is concise, straight to the point, and easy to understand. Put a lot of thought and plan into drafting the subject line of your survey invitation email. The exact content of your surveysubject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. Example: Penny (or more) for your thoughts? Examples of survey invitation email subject lines Maybelline — We want to hear from you! If you don’t discuss anything about time constraints, your subscribers might not respond. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. Nonprofit Email Marketing: The Complete Guide in 2020, Email Marketing 2020 – a Decade in Summary, 7 Tips to Optimizing SAAS Companies Email Marketing. Catchy, short, readable on mobile devices, and a clear call to action are the way to go – and don’t forget to use emojis in the subject line if you feel they’re appropriate for the topic in hand. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Imagine all the survey email subject lines in your inbox right now. The main thing is to encourage your subscriber to open the mail. General email subject line guidelines still apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Radio-Active: ActiveTrail’s November 2020 Updates! Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. Your email subject lines must contain specific information and must be precise and direct. Subject lines are often the reason emails get opened. While email surveys take just a minute or two for the customer to fill in, the email marketer behind it needs to invest significantly more effort. Tell us more about the [product] you bought yesterday [recipient name]. The survey invitation came in my inbox with the above subject line. Example: Hey [name]. You should be safe with 50 characters. Emotion always trumps rationale. The easiest emotion to trigger in your survey subject lines is empathy. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. This may seem like quite a large give, but remember the value of a customer’s time and feedback. However, it is still possible to appeal to the intellect while also triggering an emotional reaction. The survey email example by Macy’s uses this tactic very successfully. Otherwise, your main concerns are getting those emails opened, avoiding spam filters, and writing a survey email subject line that prompts the reader to participate. 1. For example, you may currently be considering subjects lines for survey emails relating to: Whatever the reason behind your survey email, the subject line is a great way to boost your email open rates (and hopefully your survey completion rate too). Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. Wham, Bam, Don’t Go to Spam: Why ‘Mark as Spam’ Is Worse Than the ‘Delete’ Button, The relevance of newsletters or other email marketing content. Your subscriber isn’t an inbox—they’re a human. According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. Most mobile devices only display the first six or seven words of a subject line, so using a short subject line is critical to get your message across. The bottom line: You need to condense your survey email subject line. Connecting with people emotionally is far more effective than trying to appeal to their rationale. The actual subject line should be simple, straight forward and informative. Your subject line is what gets people to open your email, and your CTA gets people to join your event. To learn more read our article “6 email subject lines strategies to increase your survey feedback.” An effective invite . The email should be clearly “from” your organization. Do what you can to keep it brief in the range of 50 – 55 characters. Otherwise, you’ve just wasted your time creating something amazing that no one will ever read. Example: Your Saturday afternoon trip with Uber. Nobody likes them. Targeting people's empathy as well as their desire to influence is a sure-fire way to peak their interest. Example: Hi [name], how do your new [brand] sneakers fit? If the sender is someone the recipient recognizes, they’re much more likely to open and engage with the email. Need help creating rock-solid subject lines or embedding beautiful surveys directly into your emails? Surveys serve a purpose beyond just measuring customer satisfaction or other metrics – when you explicitly request someone’s opinion, you make them feel valued, potentially strengthening your relationship. None of that work is worthwhile though if no one actually opens the email. The tricky thing about survey emails is that you need your subscriber to do something for you once they open the email. Pop your details below and get the very latest articles, updates and offers! But for survey subject lines, clarity goes beyond just making it clear what the message is about. If they find that the subject line doesn’t relate to them at all, then it is highly unlikely that they will open your email. How was your recent airport experience, [recipient name]? Example: “[Name], people have questions about [insert product]. Focus on the benefits. Vote for [company name] (. Whatever channel you use to invite customers, there will always be a body of text. So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. Of course, once you’ve spent the time creating that survey, you want to make sure your contacts are actually opening the email – otherwise, what’s the point? What emotions come to mind? Questions are excellent survey email subject line choices both for past purchases and general surveys about your brand as a whole. Consider how you would start a conversation with a trusted friend you’re asking for advice, and write your copy from there. Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject line alone. Much better, in fact. By using this website, you consent to our use of cookies. The subject line of a survey mail is an essential factor that decides whether the survey will be taken or not. So, if you sent an email asking your subscribers about their footwear preferences, and some clicked on the logo of a well-known sports shoe brand, those individuals could be added to a group tailored to sneaker lovers, meaning the content they receive in future will be even more relevant. The best survey subject lines are those which are brief, catchy and make it clear that you’re seeking feedback. To give your email invitation the best chance of being opened, you need to pay careful attention to things like the “From” field and subject line. Example: Take a quick survey, earn 25% off. Just don’t forget to A/B test a few. Such emails often land up into spam bin. To do this, however, you need to offer some kind of incentive for taking the survey. Let subscribers know that they can help their fellow comrades make informed decisions about your company or organization by replying to the survey. This blog provides general information and discussion about email marketing and related subjects. Marketers really need to use their creativity to come up with something unique that will spark interest. You can manage your cookie preferences at any time. How likely are you to recommend [company] to a friend? And, as anyone who works in marketing knows, customer relationships are what really determines your success. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. When it comes to survey invitation email subject lines, a good rule of thumb is to keep your subject line short. In short, the best survey subject lines tend to include: If you’re not naturally a creative type, preferring to stick to the point and communicate succinctly, writing great email subject lines can seem like a laborious task. It’s a good idea to write at least 5-10 different versions before landing on a winner. Doing this with a prize offering, while eye-catching, can feel like a difficult move to pull off. The email and name that your survey invitation is from should be easily recognizable, including the company name or the name of an individual. When it comes to writing survey email copy, you have a lot of strategies and tactics to make it work. To sum up, survey emails differ slightly from most of the communication you send to your email subscribers, but only because you actually want a response this time. Try these 5 survey email subject line … In the test, such subject lines generated a whopping 541% higher response.. Write down different sets of subject lines and see the ones that perform the best. Plus, personalized emails are vital for customer retention. We use cookies to assist you with more targeted content and more personalized user experience. They’ll have every intention to respond. If you’re sending generic “Let us know what you think” survey email subject lines, it’s likely that only angry or frustrated customers are going to respond. The email subject line you use for your feedback surveys is what stands between you and your customers’ engagement with your message. Write a descriptive subject line for your survey e-mail. [recipient name] – take our survey, earn 30% off, Help out the underdog! €œLet survey invitation email subject line know what you think” will not produce an emotion unless the had., when it comes to survey email example by Macy ’ s probably most! Clearly “ from ” your organization make excellent survey emails, personalization is.. To keep your subject lines like ‘ quick customer feedback survey” doesn’t necessarily the. However, consider themselves loyal to brands they love, all too,! This data when writing your survey email subject lines can make excellent survey emails easy. 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