After all, Elvis had come to Shreveport over 40 times before to perform on the Hayride’s Saturday night program on KWKH radio. After being fired from the Opry on August 11, 1952, Williams returned to the Hayride briefly before his death on New Years Day 1953. It was then that Logan took the microphone and coined a famous phrase: “Please, young people…Elvis has left the building…please take your seats.”, "The Louisiana Hayride" radio program premieres on KWKH-AM Shreveport, https://www.history.com/this-day-in-history/the-louisiana-hayride-radio-program-premieres-on-kwkh-am-shreveport. The Hayride is credited with introducing the world to Hank Williams, Elvis Presley, Johnny Cash, George Jones, and so many others. A live recording of Jambalaya (On the Bayou), by Hank Williams, is included in the set. From Hank Williams to Elvis Presley, Cradle of the Stars is the story of the first American idols and their rise to fame and fortune on the KWKH Louisiana Hayride. [3] Nonetheless, Presley was signed to a one-year contract for future appearances. The station, founded in 1925, already had experience broadcasting regionally successful country music programs. Jeanette Hicks was born in Texarkana, Texas. The popularity of Louisiana Hayride spawned various incarnations in other parts of the United States, most notably in Cincinnati on WLW radio and later television; its version was dubbed Midwestern Hayride. In gratitude to Horace Logan for the boost he’d provided when Elvis was an unknown back in 1954, Presley gave a return performance on the Hayride in December 1956, at the very peak of his popularity. The Louisiana Hayride was the brainchild of Horace Lee Logan, who first became a radio host on Shreveport’s KWKH-AM in 1932 at the age of 16. The three-hour show, performed live in Shreveport’s Municipal Auditorium, was created and hosted by KWKH … Hank Williams began performing on the Hayride in 1948 after his initial rejection from the Grand Ole Opry. After a lackluster, single-song debut on the Grand Ole Opry failed to garner him a return invitation, Elvis gave a knockout performance of That’s All Right (Mama) and Blue Moon of Kentucky on The Louisiana Hayride that set him on his path toward stardom. By this, he meant that the responsibility for the fighting would be gradually transferred to the South Vietnamese as they became more combat capable. In addition to giving Hank Williams his first wide radio audience in 1949 and then welcoming him back after the Opry fired him for drunkenness in 1952, Logan and The Louisiana Hayride also gave 19-year-old Elvis Presley a crucial break in October 1954. The creators of the show took the name from the 1941 book with that title by Harnett Thomas Kane. Early years of Shreveport radio Radio and the Louisiana Hayride are in Kent's blood. Hank Williams Jr. was born in Shreveport on May 26, 1949, during his father's stint on the Hayride. The call letters of the station, KWKH, and a Louisiana Hayride banner stretched across the scene. And while the Opry banned the electric guitar, the Hayride embraced the instrument that would help transform one strain of “hillbilly music” into the new, hybrid form called rock and roll. The release includes a book on the Hayride's history. Fully executed "Louisiana Hayride" contract signed by Gladys, Vernon and Elvis Presley in bold red ink and H.L. [2] The flagship station of the program was KWKH/1130 in Shreveport. … Scotty Moore and Bill Black were in western shirts. Here are rare transcriptions from the original headliners of the Louisiana Hayride radio show, Johnnie, Jack, and Jack's wife, the illustrious Kitty Wells. [2] In 1999, Logan published a book about the Hayride that received acclaim from reviewers such as Publishers Weekly and Kirkus Reviews. Elvis was in a pink jacket with black shirt and colorful tie, white pants, and two-tone shoes. Raymond Franklin Page, known as Frank Page (July 16, 1925 – January 9, 2013), was a broadcaster from radio station KWKH in Shreveport, Louisiana, who on October 16, 1954 introduced Elvis Presley to the Louisiana Hayride Country music program. Unidentified. Ten days later, on April 13, the westbound rider and mail packet completed the approximately 1,800-mile journey and ...read more, Secretary of Defense Melvin Laird announces that the United States is moving to “Vietnamize” the war as rapidly as possible. Detective magazines and pulp novels ...read more, The Rebel capital of Richmond, Virginia, falls to the Union, the most significant sign that the Confederacy is nearing its final days. Nobody knew then that Elvis would never again return to Shreveport, and, in fact, would only perform on stage one more time in the entire … [9] The set includes archival material from the collection of Chris Brown, Archivist at Centenary College of Louisiana in Shreveport, with the bulk of the audio and images in the set sourced from an archive originally assembled by Joey Kent between 1992-2009 and donated to the Library of Congress in 2009. When KWKH started the Louisiana Hayride in 1948, they all returned to Shreveport. Share Tweet LinkedIn Embed pszr.co/rsDLb 10000 views × Centenary archivist contributes to Hayride compilation. Attaway backed Claude King on recordings and in 1950 he recorded a duet with Webb Pierce on Pacemaker Records. Overhanging was a Lucky Strike cigarette banner with the logo LSMFT, Lucky S trike Means Fine Tobacco. T he Louisiana Hayride was a radio barn dance broadcast from Shreveport’s Municipal Auditorium between 1948 and 1960. She gained notice in the 1950s, singing for several years on the legendary KWKH Louisiana Hayride. Brown was leading a delegation of business executives to the former Yugoslavia to explore business ...read more, Bruno Richard Hauptmann, convicted in the 1932 kidnapping and murder of the 20-month-old son of Charles A. Lindbergh, is executed by electrocution. KWKH & The Louisiana Hayride. Henderson, and the legendary performances of the Louisiana Hayride program, which was broadcast live on KWKH radio from the Shreveport Municipal Auditorium. On this day in 1948, President Harry S. Truman signs the Economic Assistance Act, which authorized the creation of a program that would help the nations of Europe recover and rebuild after the devastation wrought by World War II. Broadcast from Shreveport, Louisiana, the local station KWKH's 50,000-watt signal reached listeners in over 28 states and lured them to packed performances of the Hayride's road show. Elvis first appeared on KWKH's Louisiana Hayride in October 1954 in Shreveport, LA...here's a little Elvis-Hayride history! The musical cast for the inaugural broadcast included: the Bailes Brothers, Johnnie and Jack, the Tennessee Mountain Boys with Kitty Wells, the Four Deacons, Curley Kinsey and the Tennessee Ridge Runners, Harmie Smith, the Ozark Mountaineers, the Mercy Brothers, and Tex Grimsle… Too many books on the Louisiana Hayride begin and end with Elvis and Hank. While both programs focused on country music and targeted the same geographic area with their 50,000-watt signals, The Louisiana Hayride embraced new artists and new musical innovations that the staunchly traditionalist Grand Ole Opry would never consider. The Louisiana Hayride was on each Saturday night from Shreveport, Louisiana on radio station KWKH. In the mid-1900s, Shreveport emerged as a recording and entertainment mecca – largely in part to its popular Louisiana Hayride live radio show that debuted on April 3, 1948, on KWKH, a mighty 50,000-watt station reaching 28 states. "use strict";(function(){var insertion=document.getElementById("citation-access-date");var date=new Date().toLocaleDateString(undefined,{month:"long",day:"numeric",year:"numeric"});insertion.parentElement.replaceChild(document.createTextNode(date),insertion)})(); FACT CHECK: We strive for accuracy and fairness. While the Opry, the Jubilee and the Hayride all showcased established stars, the Hayride was where talented, but virtual unknowns, were also given exposure to a large audience. In April, 1948, KWKH launched the Louisiana Hayride, a live country music show broadcast from the Municipal Auditorium in Shreveport. At the 50th annual Academy Awards, held at the Dorothy Chandler Pavilion in Los Angeles, Woody Allen’s Annie ...read more, One of America’s most famous criminals, Jesse James, is shot to death by fellow gang member Bob Ford, who betrayed James for reward money. Poet ...read more, The rise of the action-adventure blockbuster was on the horizon, but on April 3, 1978, the small-scale romantic comedy triumphs over the big-budget space extravaganza. Henry Clay, the general manager of KWKH announced that a new radio-stage show would begin on April 3, 1948 at 8:00pm. The Louisiana Hayride was the brainchild of Horace Lee Logan, who first became a radio host on Shreveport’s KWKH-AM in 1932 at the age of 16. [2][5] In August 1974, Shreveport businessman David Kent mounted a country music show originally called Hayride U.S.A., which was retitled Louisiana Hayride in 1975 after KWKH agreed to let Kent use the name. Overhanging was a Lucky Strike cigarette banner with the logo LSMFT, Lucky S trike Means Fine Tobacco. It was a very popular regional radio station, best known for The … Joey is also the author of “Elvis: The Louisiana Hayride Years”. Louisiana Hayride was a sort of real-life Prairie Home Companion, with lots of atmospheric opening and closing themes, stage patter, and quirky commercials, and this set incorporates enough of all of that to make you feel as if you’re sitting by the radio half a century ago. [10][11], Country music show originating in Shreveport, Louisiana. The creators of the show took the name from the 1941 book with that title by Harnett Thomas Kane. https://www.rollingstone.com/country/premieres/hank-williams-jambalaya-hear-rare-live-version-w508444, http://www.shreveporttimes.com/story/entertainment/2018/01/24/centenary-archivist-contributes-hayride-compilation/1061683001/, http://findingaids.loc.gov/db/search/xq/searchMfer02.xq?_id=loc.mbrsrs.eadmbrs.rs010002&_faSection=overview&_faSubsection=did&_dmdid=, https://en.wikipedia.org/w/index.php?title=Louisiana_Hayride&oldid=1002743175, Theatres on the National Register of Historic Places in Louisiana, Creative Commons Attribution-ShareAlike License, This page was last edited on 25 January 2021, at 21:25. The successful show helped launch the careers of a number of important music artists. For 16 years, Jesse and his brother, Frank, committed robberies and murders throughout the Midwest. Presley became so popular that after his final appearance on Hayride in 1956, emcee Horace Logan announced to the crowd a phrase that would become famous: "Elvis has left the building."[4]. Joey Kent looks beyond the well-documented paths of "Luke the Drifter" and the "Hillbilly Cat" and peers into the corners of KWKH and the Municipal Auditorium to shed light on other little-known performers, local singers, and a few others that skipped across the Hayride's stage on their way to fame. In August 2009, the Louisiana Hayride (1948–1960) was inducted into The Louisiana Music Hall of Fame. All Rights Reserved. The call letters of the station, KWKH, and a Louisiana Hayride banner stretched across the scene. Two discs followed on Imperial in 1954. Tracey Laird's book on Shreveport's music history makes a case for the radio station by giving us the background in music development along the Red River that led to the launch of the Louisiana Hayride program that broadcasted on KWKH from 1945 to its ending in 1960. Within a few years, rock and roll had come to dominate the music scene, and on August 27, 1960, Louisiana Hayride ended its primary run. [6][7][8] As of May 31, 2012, KWKH had changed to a sports format and ceased producing the classic country music format reminiscent of the Hayride era. … Sign up now to learn about This Day in History straight from your inbox. On March 3, 1955, Presley made his first television appearance on the television version of The Louisiana Hayride, carried by KSLA-TV, the CBS affiliate in Shreveport. KWKH Radio Station. Louisiana Hayride. 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